Based in Toronto, Canada

Front-end Developer &
Marketing Specialist

I combine strategy and technical execution across web and marketing automation platforms to deliver high-performing, data-driven campaigns.

Get in touch

10+

Years Experience

150+

Marketing Projects

Award Nominations

About

Strategy meets execution

I combine strategy and technical execution across web and marketing automation platforms to deliver high-performing, data-driven campaigns. My work has been shortlisted by the B2B Marketing Awards for Most Commercially Successful Campaign and Best Integration of Sales and Marketing.

From building pixel-perfect landing pages seen by millions to architecting nurture journeys that triple engagement, I bridge the gap between creative vision and measurable results.

Expertise

What I do

High-converting websites

Front-end Development

I design and build impactful, high-performing websites using modern web technologies. I've delivered pages for global brands seen by 1M+ users.

Revenue-driving campaigns

Marketing Automation

I develop HTML marketing emails and nurture journeys. I've tripled engagement for enterprise clients and manage multiple CRM migrations.

Compounding organic growth

SEO Strategy

I grow qualified traffic and conversions through technical SEO and on-page optimisation. My work has delivered higher rankings for 25+ competitive keywords, 20% YoY organic growth, and a 192% increase in conversion rates.

Data-powered decisions

Analytics & Reporting

I turn campaign and web analytics into clear, actionable stories that link performance to revenue. I build dashboards, run A/B tests, and present insights in QBRs and MBRs to guide strategy and drive account growth.

Portfolio

Selected work

Redstor — Website Redesign

Content · Website

View Project

Industry Whitepapers

Content

View Project

Lightboard Studio

Branding · Content · Website

View Project

Spirit Bear Karate

Branding · Website

View Project

Simpliwrite — Field Notes App

Branding · Web App

View Project

Experience

Career timeline

Work

2021 — Present

Technical Consultant & Front-end Developer

MASS Engines, Toronto

Leading technical implementation across web and digital marketing initiatives with a consultative, data-driven approach.

2020 — 2021

Email Marketer

Pink Elephant, Toronto

Supported revenue-generating campaigns through web development, email production, and results-focused designs.

2018 — 2020

Inbound Marketing Strategist

Redstor, London

Led inbound marketing initiatives with a performance driven blend of CRO, SEO, and email nurtures.

2015 — 2018

Digital Marketing Manager

GLB, Leicester

Managed the multi-channel digital strategy with a focus on team leadership, SEO growth, and measurable campaign performance.

Education & Awards

2023 — 2024

Front-End Development

McMaster University, Canada

2012 — 2015

BSc Consumer Behaviour & Marketing

University of Reading, United Kingdom

2015 · Award

RED Professional Development Award

University of Reading

2015 · Award

Highly Commended, Community Awards

University of Reading — one of 3 students recognised

Mentorship

Sharing knowledge

I believe the best work happens when entire teams level up together. Beyond delivering projects, I actively coach colleagues and clients on the tools, techniques, and thinking behind modern web and email development.

Whether it's walking a marketer through HTML email architecture, running a live walkthrough on responsive design principles, or pairing with a junior developer to debug a tricky layout — I'm at my best when I'm helping others build confidence in their own technical skills.

Technical coaching Live walkthroughs Knowledge transfer Pair programming Team enablement

Email development walkthrough

Recommendations

What people say

What sets Chris apart is his deep understanding of both the technical and user experience aspects of web development. He ensures that every project is pixel-perfect, responsive, and functions flawlessly across all devices.

Vickie Jones

Marketing Consultant

View on LinkedIn

Chris' dedication to his work and level of professionalism is outstanding. It is rare that you come across a technical developer with strong visual design and website scripting skills to establish a high-quality functional design.

Yukari Dinnall

Senior Project Manager

View on LinkedIn

Chris is a highly skilled and dedicated Front End Developer, but more importantly such a pleasure and joy to work with! Chris always looks for innovative ways to problem solve issues, and is constantly expanding his breadth of technology and skills.

Karyn Marshall

Digital Project Manager

View on LinkedIn

Skills

Tools & strengths

I have learnt the hard way, by rolling up my sleeves and working, hands-on, across marketing disciplines — from SEO and graphic design to investor and analyst relations and strategy. These are some of the tools I've used in my career.